Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati. |
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- Video podcasting
- Blog
- Forum
- Social Bookmarking
- Viral Marketing Techniques
- Photo Sharing
- Customer Engagement
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Promoting your website and it’s services on various related blogs all around the web. |
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Promoting and advertising your products and services in different forums, chats, community sites like My Space, Face book, Orkut etc. |
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Non-copyrighted material is available to all and can increase back links with strong anchor text within keyword rich content. |
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Social Media Marketing |
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Advertising websites products and services in various book marking sites. |
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